As we head into Q2, companies are in the unenviable position of having to plan around recently announced tariffs by the Trump Administration and threatened retaliation from targeted countries. On April 2, President Trump announced a 10-percent across the board tariff for all trading partners, with additional tariffs on countries where the U.S. sees a […]
Put a group of B2C marketing experts into a room and task them with building brand recognition and loyalty and one of them is bound to suggest promotions. While the average consumer might not jump on every cash back or BOGO offer that comes their way, coupons and other promotional offers have real value for […]
A Growing Market for Non-Alcoholic and Cannabis-Infused Drinks Dry January turned into a marketing bonanza for creative mixologists this year, with trendy bars and restaurants highlighting their spirit-free concoctions. For many, Dry January is an onramp to a growing trend of adults cutting back on alcohol all year round. Non-alcoholic beer sales are projected to […]
Arrowhead Appoints Luke Prokop as President GRAND RAPIDS, Minnesota (Jan. 9, 2025) – Arrowhead Promotion and Fulfillment Co. Inc., a leading provider of promotional marketing services, announced today the promotion of Luke Prokop to the position of President. The appointment of Prokop resumes a line of family succession that began when Prokop’s grandfather, Keith Arnold, […]
The Uncertainty of Tariffs Under the Incoming Administration As brands worldwide assess the policies of the incoming Trump administration, one that stands out is the promise of tariffs. Should they happen, they will have a cascading impact on consumers and how brands engage with their customers. Until there is more clarity on how tariffs might […]
The Importance of Company Culture During the Holidays Among the many gatherings upended by a global pandemic was the annual holiday party that was a tradition for so many workplaces. Economics have slimmed down many of the gatherings that remain, which can stick out in the budget as a frivolous expenditure. However, company culture can […]
Debbie’s Role at Arrowhead: Leading Coupon Strategy Arrowhead is pleased to share our colleague, Debbie Settle, has been honored with a Lifetime Achievement Award presented by the Association for Coupons & Promotions (ACP) at its 2024 conference in Chicago. In her role as Arrowhead’s coupon strategy advisor, Debbie has been instrumental in driving forward our […]
Quick-to-Market: A Key Element in Promotion Management Solutions One size rarely fits all, and that is especially true in the world of promotions. There are times when a customized campaign with layers of complexity is warranted for your brand, and there are times when budget and the need for speed dictate a simpler approach in […]
Maximizing Your Brand’s Strategy with Rebate Management Any successful marketing strategy will include a robust toolkit, with promotions being a key component. Successful brands have multiple avenues to consider based on their objectives, and rebate management can play a pivotal role in long-term success. Why Rebates Should Be Part of Your Long-Term Strategy Consumers love […]
Holiday Promotions Are Coming—Ready to Make an Impact? As the holiday season rapidly approaches, retailers and manufacturers must act quickly to capture their share of the $964.4 billion in projected holiday spending for 2023. Partnering with a trusted promotion agency is key to ensuring a smooth, effective holiday strategy. With a well-planned promotional campaign in […]
Arrowhead’s industry-leading technology, along with our deep expertise and proven systems and processes, enables us to advance our clients’ objectives efficiently and cost-effectively across service areas, including Promotion & Fulfillment; Rebates, Coupons, Sweepstakes, Games and Contests; Loyalty & Continuity services; B2B Sales Incentives and Contact Center services.
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