Industry Overview

Arrowhead specializes in helping CPG brands—from snacks and beverages to household essentials—stand out on crowded shelves. Our promotions encourage trial, repeat purchase, and brand advocacy, using a blend of creative storytelling and data-driven insights to deliver measurable success.

Innovative Marketing
for Household Favorites

Engage consumers with fun, interactive campaigns at launch or seasonal moments.

Offer purchase-based rewards, BOGO deals, or loyalty points that foster repeat business.

Use printed brochures or postcards to introduce new products, plus loyalty codes for ongoing engagement.

Provide scannable codes or e-commerce redemption links that are easy to track and analyze.

Curate special product bundles (e.g., trial packs, themed sets) to boost excitement and cross-selling opportunities.

How It Works

Consultation
& Strategy

We assess your brand’s goals and audience to create a customized strategy that drives results. From product launches to outreach, we create a roadmap for meaningful engagement and long-term success.

Creative
Development

We design brochures, mailers, and digital assets that effectively highlight your product’s benefits, while engaging your audience with compelling visuals and messaging to drive interest in your promotions.

Timely
Execution

We manage the printing, shipping, and distribution of all promotional materials, and ensure each element reaches its destination accurately, on time, and in perfect condition for maximum efficiency and effectiveness.

Measurement
& Optimization

We track redemptions, sales performance, and customer feedback to gather valuable insights, using this data to refine strategies and optimize future promotions for maximum success and impact.

Client Success Story

sweepstakes and contest compliance

Frank’s RedHot Case Study

Frank’s RedHot took advantage of college football season to engage consumers through a creative campaign that combined user-generated content with the thrill of tailgating recipes. The campaign emphasized sweepstakes and contest compliance, ensuring that all legal and regulatory requirements were met while featuring fan-created videos and photos. Participants had the chance to win a $20,000 “scholarship,” and their entries were carefully judged and showcased in digital and media outlets. With Arrowhead’s strategic guidance, the contest not only adhered to best practices but also navigated the complexities of intellectual property and AI-generated content, creating a successful and compliant experience for both the brand and its customers.

Get In Touch

Ready to package your CPG marketing for growth? Contact us today and let Arrowhead create targeted, engaging promotions that connect you to the right consumers at the right time.