How Coupons and Rebates Can Protect Your Brand From Tariff-Driven Price Shocks
As we head into Q2, companies are in the unenviable position of having to plan around recently announced tariffs by the Trump Administration and threatened retaliation from targeted countries. On April 2, President Trump announced a 10-percent across the board tariff for all trading partners, with additional tariffs on countries where the U.S. sees a […]
Disrupting Digital Deception: Mitigating AI-generated Fraud that is Targeting Coupons, Rebates and Other Incentives
Put a group of B2C marketing experts into a room and task them with building brand recognition and loyalty and one of them is bound to suggest promotions. While the average consumer might not jump on every cash back or BOGO offer that comes their way, coupons and other promotional offers have real value for […]
Arrowhead’s Debbie Settle Honored with ACP’s Lifetime Achievement Award
Debbie’s Role at Arrowhead: Leading Coupon Strategy Arrowhead is pleased to share our colleague, Debbie Settle, has been honored with a Lifetime Achievement Award presented by the Association for Coupons & Promotions (ACP) at its 2024 conference in Chicago. In her role as Arrowhead’s coupon strategy advisor, Debbie has been instrumental in driving forward our […]
The Countdown to Holiday Promotions: Don’t Wait – Plan Ahead with a Trusted Promotion Agency
Holiday Promotions Are Coming—Ready to Make an Impact? As the holiday season rapidly approaches, retailers and manufacturers must act quickly to capture their share of the $964.4 billion in projected holiday spending for 2023. Partnering with a trusted promotion agency is key to ensuring a smooth, effective holiday strategy. With a well-planned promotional campaign in […]
Innovation is Finally Here for Coupons. Are You Ready?
The Future of Coupon Redemption: Innovations and Legislative Challenges While many shoppers are used to whipping out their smartphones to search for digital deals or scan the web for discount codes, the world of coupons still looks strikingly similar to what your parents experienced years ago: Take a paper coupon to the register, hand it […]
Winning Over Shoppers: Adapting Brand Engagement Strategies for 2024
Shifting Consumer Habits and Brand Engagement Strategies Ask anyone how the economy is doing these days and you’re likely to get an eyeroll. Recent numbers point to a continued strong job market, and consumer sentiment is shifting toward a more positive outlook, but are consumer purchasing habits in alignment with government reports? While inflation has […]
