Weathering Tariff Turmoil: How Loyalty Programs Can Improve Customer Retention
The Evolution of Consumer Behavior in an Uncertain Market What motivates someone to make a purchase used to be as simple as how much you want or need it, and how much it cost. Those days are long gone, and now the science behind consumer behavior and customer retention strategies is a full-blown industry. There […]
How Coupons and Rebates Can Protect Your Brand From Tariff-Driven Price Shocks
As we head into Q2, companies are in the unenviable position of having to plan around recently announced tariffs by the Trump Administration and threatened retaliation from targeted countries. On April 2, President Trump announced a 10-percent across the board tariff for all trading partners, with additional tariffs on countries where the U.S. sees a […]
Strategies for Mitigating Tariffs: How Brands Can Prepare for Rising Prices in Consumer Goods
The Uncertainty of Tariffs Under the Incoming Administration As brands worldwide assess the policies of the incoming Trump administration, one that stands out is the promise of tariffs. Should they happen, they will have a cascading impact on consumers and how brands engage with their customers. Until there is more clarity on how tariffs might […]
