How You Can Protect Your Brand Through Strategic Coupon Fraud Prevention
July 7, 2025
Inventory Management is a Critical First Step The average consumer likely gives little thought to fraud when they redeem a coupon or apply for a rebate. What’s the big deal over a 50-cent coupon? Quite a bit when you scale up the potential losses. One of the more notorious coupon fraud cases in the U.S. […]
Arrowhead Unveils Promo Portal: An All-in-One Data Management Platform Giving Clients the Power to Turn Insight into Results
June 16, 2025
Arrowhead’s new Promo Portal is our commitment to intentional, actionable data made real. Our relaunched all-in-one data management platform began rolling out in late May, as an extension of our partnership with our clients. Promo Portal delivers curated, contextual insights that help our clients streamline and manage large-scale offers, promotions, and redemptions on a platform [...]
Star Tribune Names Arrowhead a Winner of the Minnesota Top Workplaces 2025 Award
June 12, 2025
MINNEAPOLIS, June 12, 2025 — Arrowhead Promotion and Fulfillment Co., a leading provider of promotional marketing services, has been awarded a Top Workplaces 2025 honor by Minnesota Top Workplaces. This list is based solely on employee feedback gathered through a third-party survey administered by employee engagement technology partner, Energage LLC. The confidential survey uniquely measures [...]
Holiday Promotions Strategy for 2025: Why Brands Should Start Planning Now
May 21, 2025
While consumers are eagerly celebrating the arrival of summer, brands are perfecting their holiday promotions strategy for 2025. Rather than visions of sugar plums dancing in their heads – brands and retailers are navigating changing tariffs, and shifting trade policy as they work to make sure their customers will have a joyful holiday season come [...]
Weathering Tariff Turmoil: How Loyalty Programs Can Improve Customer Retention
April 28, 2025
The Evolution of Consumer Behavior in an Uncertain Market What motivates someone to make a purchase used to be as simple as how much you want or need it, and how much it cost. Those days are long gone, and now the science behind consumer behavior and customer retention strategies is a full-blown industry. There [...]
How Coupons and Rebates Can Protect Your Brand From Tariff-Driven Price Shocks
April 3, 2025
As we head into Q2, companies are in the unenviable position of having to plan around recently announced tariffs by the Trump Administration and threatened retaliation from targeted countries. On April 2, President Trump announced a 10-percent across the board tariff for all trading partners, with additional tariffs on countries where the U.S. sees a [...]
Disrupting Digital Deception: Mitigating AI-generated Fraud that is Targeting Coupons, Rebates and Other Incentives
March 6, 2025
Put a group of B2C marketing experts into a room and task them with building brand recognition and loyalty and one of them is bound to suggest promotions. While the average consumer might not jump on every cash back or BOGO offer that comes their way, coupons and other promotional offers have real value for [...]
Surging Popularity of NA and THC Drinks Brings Opportunity and Risk for Brands
February 3, 2025
A Growing Market for Non-Alcoholic and Cannabis-Infused Drinks Dry January turned into a marketing bonanza for creative mixologists this year, with trendy bars and restaurants highlighting their spirit-free concoctions. For many, Dry January is an onramp to a growing trend of adults cutting back on alcohol all year round. Non-alcoholic beer sales are projected to [...]
Arrowhead Announces Luke Prokop as New President
January 9, 2025
Arrowhead Appoints Luke Prokop as President GRAND RAPIDS, Minnesota (Jan. 9, 2025) – Arrowhead Promotion and Fulfillment Co. Inc., a leading provider of promotional marketing services, announced today the promotion of Luke Prokop to the position of President. The appointment of Prokop resumes a line of family succession that began when Prokop’s grandfather, Keith Arnold, [...]
Strategies for Mitigating Tariffs: How Brands Can Prepare for Rising Prices in Consumer Goods
January 8, 2025
The Uncertainty of Tariffs Under the Incoming Administration As brands worldwide assess the policies of the incoming Trump administration, one that stands out is the promise of tariffs. Should they happen, they will have a cascading impact on consumers and how brands engage with their customers. Until there is more clarity on how tariffs might [...]
