Debbie’s Role at Arrowhead: Leading Coupon Strategy
Arrowhead is pleased to share our colleague, Debbie Settle, has been honored with a Lifetime Achievement Award presented by the Association for Coupons & Promotions (ACP) at its 2024 conference in Chicago. In her role as Arrowhead’s coupon strategy advisor, Debbie has been instrumental in driving forward our coupon services, leading key initiatives and ensuring we offer cutting-edge solutions to our clients. Her strategic approach to coupon services has significantly enhanced how we connect with consumers and drive value for brands.
Debbie came on board with Arrowhead as Director of Coupon Services in 2019 and has played a key role in leading Arrowhead’s coupon growth initiatives. She was instrumental in establishing our enhanced coupon processing system and also led development for our client promotion portal, which has made it easier for clients to execute successful promotional campaigns. Her ability to foresee industry trends and adapt to client needs has positioned Arrowhead as a leader in the coupon and rebate industry.
In her latest role as Arrowhead’s Coupon Strategy Advisor, Debbie is involved in new and existing sales with our clients and helps guide strategy for our coupon services with our Director of Coupon and Rebate products. Her leadership ensures that our coupon strategy continues to evolve with the ever-changing market demands and remains a core component of our clients’ marketing success.
A Strong Industry Leader
Debbie has served the ACP through numerous committees, including representing Arrowhead for our board member position. Her leadership and expertise have not only benefited Arrowhead but have also contributed to shaping industry standards. Debbie is a true industry juggernaut, bringing passion and conviction to the coupon industry. Her ability to build strong relationships with clients and industry peers alike has earned her well-deserved recognition. Without her, Arrowhead wouldn’t be where we are today. Thank you, Debbie, and congratulations!
