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Dry January turned into a marketing bonanza for creative mixologists this year, with trendy bars and restaurants highlighting their spirit-free concoctions. For many, Dry January is an onramp to a growing trend of adults cutting back on alcohol all year round. Non-alcoholic beer sales are projected to grow at a compound annual growth rate (CAGR) […]

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GRAND RAPIDS, Minnesota (Jan. 9, 2025) – Arrowhead Promotion and Fulfillment Co. Inc., a leading provider of promotional marketing services, announced today the promotion of Luke Prokop to the position of President. The appointment of Prokop resumes a line of family succession that began when Prokop’s grandfather, Keith Arnold, started the company in 1983. “I […]

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As brands world-wide assess the policies of the incoming Trump administration, one that stands out is the promise of tariffs. Should they happen, they will have a cascading impact on consumers and how brands engage with their customers. Until there is more clarity on how tariffs might be implemented, brands are facing 2025 with a […]

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Among the many gatherings upended by a global pandemic was the annual holiday party that was a tradition for so many workplaces. Economics have slimmed down many of the gatherings that remain, which can stick out in the budget as a frivolous expenditure. Unless it is baked into the culture as it is at Arrowhead. […]

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Arrowhead is pleased to share our colleague, Debbie Settle, has been honored with a Lifetime Achievement Award presented by the Association for Coupons & Promotions (ACP) at its 2024 conference in Chicago. Debbie came on board with Arrowhead as Director of Coupon Services in 2019 and has played a key role on leading Arrowhead’s coupon […]

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