OBJECTIVE: Let’s face it, baseball games can be slow. Plenty of time between pitches and innings presented a strong opportunity to prompt fans via signage at Dodger stadium to participate and show their knowledge of their team! By tweeting fans pick of who would hit the next home run they were live streamed across signage in stadium and entered for their chance to win.
PROJECT DESCRIPTION: Sports partnerships are a tried and true marketing tactic – gaining you the shine that appeals to an existing fan base. Emirates wanted to enhance that shine by taking the in-game experience by testing an educated fan base and increase their virality within an important and growing social channel.
RESULTS: Twitter engagement during the baseball games grew substantially. Participation in the program also grew as the season went on and participants stayed active for the program duration.